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Aishwarya Rai launches Longines Prima Luna new collection

[Galatta, Monday, 7 December 2009 19:29 No Comment]

image The moon has been used to measure time by every civilization; to pay tribute to this mystical satellite, famous watchmaker Saint-Imier is launching an exquisitely fine interpretation of the magic of the moon this year: the Longines Prima Luna with its Ambassador of Elegance Aishwarya Rai Bachchan and Regional Sales Manager Asia Pacific Claude Jaunin.

Praising her new timepiece, brand ambassador Aishwarya Rai Bachchan said, “The inspiration of the Longines PrimaLuna brings with it dreams… dreams that are aspirational. This bewitching collection is not only graceful… it is magical.”

India’s top models Sapna Kumar, Neha Kapur, Indrani Dasgupta and Joey Mathews displayed the watches dressed in delicate lines by renowned fashion designers Gauri & Nainika Karan. The show aesthetically weaved in a ballerina performance by Renee Bowling. It was an elegant representation of the celestial night: feminine, and eternal, depicting varied positions under the stars.

This ladies’ watch is also a piece of jewelery.

[Full Coverage]

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