Siddharth Makes Big Bucks With Ksy
Siddharth is delighted that Kadhalili Sodhapuvathu Yeppadi directed by Balaji Mohan and featuring himself and Amala Paul has achieved the rare feat of receiving critical acclaim and striking gold at the box office. The actor revealed that the Tamil and Telugu versions were shot in just 35 days on a shoestring budget. As one of the producers, the strategy was to market the film properly to increase its reach and it seems to have paid off in a big way.
Positive word – of – mouth was a large factor in the film’s success. Siddharth has also gone on record to say that the producers – Y Not films and his own Etaki Entertainment have more than trebled their income in revenues and the money is still flowing in! Encouraged by his super successful outing as a producer, Siddharth plans to make more films that are entirely experimental and different.